Disney And Vespa - An Exceptional Collaboration

POSTED: 23/06/2023



Two iconic brands meet in a limited edition that celebrates a very special anniversary: ​​Vespa presents: Disney Mickey Mouse Edition by Vespa.

The two brands have always been both protagonists of the common imagination thanks to an iconography made up of unmistakable shapes and colours, with the Vespa whose values ​​of freedom, fun and light-heartedness meet those of Disney linked to storytelling and escapism, thus creating a perfect collaboration. Recently the most famous scooter in the world has also become the materialization of a dream in the fantastic adventures of  Luca,  Disney and Pixar's animation masterpiece.

Today these two timeless icons come together in a special project for Disney100: Vespa pays homage to this anniversary by creating a global collaboration between two one-of-a-kind brands, with a Vespa dedicated to Disney Mickey Mouse .

Vespa is more than just a means of transport, it is the extension of the personality of the rider, of its history, and of its journey. A wonderful travel companion who, in this special edition, frees the imagination and the desire to dream even more.

Michele Colaninno,  Chief Executive of global strategy, product, marketing and innovation of the Piaggio Group , commented on this collaboration as follows:  “Dreams allow us to look to the future with optimism, even in difficult times like the present one. An ageless icon like Vespa could not fail to celebrate, on the occasion of Disney's centenary, an equally timeless icon like Mickey Mouse, with a tribute to creativity, imagination, light-heartedness and fun, values ​​that Vespa has always brought with it . Today, as then. This collaboration between Vespa and Disney represents the celebration of two historical realities that have a common dream: to allow everyone to freely express their imagination.”

Claire Terry,  Senior Vice President, Disney Consumer Products, Games & Publishing EMEA  said:  “Much like Mickey Mouse, Vespa is a cultural icon, evoking a sense of fun and adventure and together they make a wonderful combination, truly extending the narrative. timeless of both. We are incredibly excited to bring this version of the iconic scooter to our fans in our centennial year and to bring all the charm and personality of Mickey Mouse on road trips wherever people want to go!”

For this collaboration, the Vespa Primavera 50cc, 125cc and 150cc are painted black, red, white and yellow: the colors of the most famous mouse in the world born from the genius of Disney. Also inspired by Mickey Mouse are the yellow wheels that recall his shoes and the black mirrors that recall the unmistakable round ears. There is also a pattern that graphicizes the silhouette of the character on both sides of the scooter and on the front. Finally, the Mickey Mouse signature could not be missing, present both on the saddle and on the front body.

Disney Mickey Mouse Edition by Vespa  comes with a coordinated helmet in the same colours.

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